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Automate Your Directory and Citation Listings.In their defense, the idea of putting your business on the Yellow Pages is a very traditional form of marketing. It started when these directories were distributed among homeowners who had telephones. The idea was, if you were looking for something then the Yellow Pages would be the best place to start looking. It proved to be a good way to market a business. Well, it was good in the 90’s. It’s 2015 and it has been well over 20 years since the heyday of business directories. The question is, is the idea still relevant?
If you are having a hard time taking care of your directory listings, you can always use services provided by brands such as WhiteSpark, BrightLocal, or Moz. The idea is pretty simple. They provide you a central hub where you can check and manage your listings and citations. This way, you can easily update your listings whenever you need to. Not only that, they can also provide you a list of the best directories for you to use or the best sources of directory listings for your business.
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